Jøyus Non-Alcoholic Wine is all about celebrating life's special moments—big and small. I was originally hired for a graphic design internship, which turned into a part-time Junior Designer position with this small business in West Seattle.
Problem to solve:
Jøyus Non-Alcoholic Wines creates award-winning, alcohol-removed wine. The Jøyus brand strives to achieve a tone of "premium accessibility" and simultaneously sell a high-quality product while welcoming everyone to the party. My challenge as a designer was to explore the existing Jøyus brand and expand it into new areas.
Jøyus Non-Alcoholic Wines creates award-winning, alcohol-removed wine. The Jøyus brand strives to achieve a tone of "premium accessibility" and simultaneously sell a high-quality product while welcoming everyone to the party. My challenge as a designer was to explore the existing Jøyus brand and expand it into new areas.
Solution:
On the spectrum of brand expression, Jøyus social media leans towards a more accessible tone. While there are many non-alcoholic beverage options on the marketplace, Jøyus is one of the few that are sober-owned. Because of this, a key part of their mission is to help people on their sober journey. Social media channels are the main spaces where this happens, alongside other goals of promoting products, sharing press accolades, and educational campaigns. To communicate these different messages while also creating a welcoming sense of community, the brand expression in the social media space is more vibrant and playful.
On the spectrum of brand expression, Jøyus social media leans towards a more accessible tone. While there are many non-alcoholic beverage options on the marketplace, Jøyus is one of the few that are sober-owned. Because of this, a key part of their mission is to help people on their sober journey. Social media channels are the main spaces where this happens, alongside other goals of promoting products, sharing press accolades, and educational campaigns. To communicate these different messages while also creating a welcoming sense of community, the brand expression in the social media space is more vibrant and playful.
One of Jøyus' major distribution advancements came when they made their products available on Amazon. I was tasked with developing the layout and visual design of the Amazon storefront, individual product pages, and additional enhanced Amazon content. This was an opportunity to stand out from other competitors by creating a more elevated online presence within the Amazon marketplace.
Tools: Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
Client: Jøyus Non-Alcoholic Wine
Social Media Graphics
Social Media Carousels and Campaigns
These graphics explore different ways that the brand translates to social media posts. From text-only compositions, to combining graphic elements, images, and collaborator logos, the tone on social media tends towards a more playful side of the brand voice.
These graphics explore different ways that the brand translates to social media posts. From text-only compositions, to combining graphic elements, images, and collaborator logos, the tone on social media tends towards a more playful side of the brand voice.
Instagram Highlight Icons
A new set of icons for the Jøyus Instagram page.
A new set of icons for the Jøyus Instagram page.
Amazon Storefront
Launching an Amazon Storefront
Working within the constraints of Amazon's Seller Central building platform, my goal was to design a storefront layout that worked equally well as a desktop and mobile layout. It needed to showcase the products and encourage users to visit the product pages for each item. After initially launching the storefront homepage, I later added pages for each of the individual wines with value-added content like tasting notes and suggested mocktail recipes. Layouts needed to be cohesive between pages and easy to update in the future.
Working within the constraints of Amazon's Seller Central building platform, my goal was to design a storefront layout that worked equally well as a desktop and mobile layout. It needed to showcase the products and encourage users to visit the product pages for each item. After initially launching the storefront homepage, I later added pages for each of the individual wines with value-added content like tasting notes and suggested mocktail recipes. Layouts needed to be cohesive between pages and easy to update in the future.
