Imperfect, but never sloppy, this re-brand for Marymoor Live celebrates the human connection and energy found at the outdoor summer concert series in Redmond, WA.
Problem to Solve:
Despite being a unique outdoor venue, Marymoor Live lacks a brand identity and expression that reflects the welcoming entertainment experience and quality of artists who perform during the concert series. How might we develop a cohesive brand identity that accurately reflects the Marymoor Live experience?
Despite being a unique outdoor venue, Marymoor Live lacks a brand identity and expression that reflects the welcoming entertainment experience and quality of artists who perform during the concert series. How might we develop a cohesive brand identity that accurately reflects the Marymoor Live experience?
Solution:
Our solution was to reflect the idyllic, casual and inclusive nature of the venue through the lens of “weaving golden hour memories.” This concept celebrates that uniquely special moment in time when the sun dips below the horizon and the twinkling stage and string lights hum to life. It's a moment that is alive with anticipation and emotional warmth as concertgoers create a shared experience attending a show together.
Our solution was to reflect the idyllic, casual and inclusive nature of the venue through the lens of “weaving golden hour memories.” This concept celebrates that uniquely special moment in time when the sun dips below the horizon and the twinkling stage and string lights hum to life. It's a moment that is alive with anticipation and emotional warmth as concertgoers create a shared experience attending a show together.
To communicate this concept, we focused on handtouched elements like handlettered type and approachable, lively illustrations. A custom typeface brings a handtouched quality to the logo and headlines. The hero pattern, a textured psychedelic weave, speaks to the picnic blankets that are spread on the lawn and to the relationships strengthed by attending a show at Marymoor. Playful, brightly colored spot illustrations of musicians are printed in an offset risograph style to create a group of welcoming visual mascots.
A warm and playful color palette and subtle ink-on-paper texture further emphasize the casual “come as you are” attitude of the brand. When photography is used subtle treatments are applied to remind to enhance the warm glow of the image’s light source.
Timeframe: 11 weeks
Tools: Adobe Illustrator, InDesign, Photoshop, Figma
Collaborator: the wonderful Greta Rose
Spreads from Marymoor Live brandbook:
Brand applications:
