Jøyus Non-Alcoholic Wine creates award-winning, alcohol-removed wine for celebrating—regardless of where a person may be on their sober journey. Originally hired for an internship, I was kept on as a Graphic Designer with this small business in West Seattle. During my time at Jøyus, I had the opportunity to express the brand voice through a variety of projects, creating everything from digital assets to printed collateral to OOH marketing pieces.
Problem to solve:
The Jøyus brand strives to achieve a tone of "premium accessibility"—simultaneously presenting a high-quality product while welcoming everyone to the party. My challenge as a designer was to explore the existing Jøyus brand and expand it into new areas.
The Jøyus brand strives to achieve a tone of "premium accessibility"—simultaneously presenting a high-quality product while welcoming everyone to the party. My challenge as a designer was to explore the existing Jøyus brand and expand it into new areas.
Solution:
On the spectrum of brand expression, Jøyus social media leans towards a more accessible tone. While there are many non-alcoholic beverage options on the marketplace, Jøyus is one of the few that are sober-owned. Because of this, a key part of the mission is to create community for non-drinkers, whether abstaining for life or for an evening.
On the spectrum of brand expression, Jøyus social media leans towards a more accessible tone. While there are many non-alcoholic beverage options on the marketplace, Jøyus is one of the few that are sober-owned. Because of this, a key part of the mission is to create community for non-drinkers, whether abstaining for life or for an evening.
One of Jøyus' major distribution advancements came when they made their products available on Amazon. I was tasked with developing the layout and visual design of the Amazon storefront, individual product pages, and additional enhanced Amazon content.
Tools: Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
Client: Jøyus Non-Alcoholic Wine
Social Media Graphics
Social Media Carousels and Campaigns
Graphics exploring different ways to express the brand voice and promote marketing campaigns. From text-only compositions to posts combining graphic elements, images, and collaborator logos, my job was to create cohesion across different seasonal messaging and campaigns.
Graphics exploring different ways to express the brand voice and promote marketing campaigns. From text-only compositions to posts combining graphic elements, images, and collaborator logos, my job was to create cohesion across different seasonal messaging and campaigns.
Instagram Highlight Icons
An updated set of Instagram highlight icons for the Jøyus page, featuring customized vector icons created in Adobe Illustrator.
An updated set of Instagram highlight icons for the Jøyus page, featuring customized vector icons created in Adobe Illustrator.
Amazon Storefront
Launching an Amazon Storefront
The goal of the Jøyus Amazon storefront is to share the brand story and provide a branded shopping experience. Working within the constraints of Amazon's Seller Central building platform, the layout needed to work equally well on desktop and mobile platforms. It also needed to be easy to update in the future. After the initial storefront launched in early 2024, I later built pages for the individual products and continued to update them seasonally.
The goal of the Jøyus Amazon storefront is to share the brand story and provide a branded shopping experience. Working within the constraints of Amazon's Seller Central building platform, the layout needed to work equally well on desktop and mobile platforms. It also needed to be easy to update in the future. After the initial storefront launched in early 2024, I later built pages for the individual products and continued to update them seasonally.
