Jøyus Non-Alcoholic Wine is all about celebrating life's special moments—big and small. I was originally hired for a graphic design internship, which turned into a part-time Junior Designer position with this small business in West Seattle.
Problem to solve:
Jøyus Non-Alcoholic Wines creates award-winning, alcohol-removed wine. The Jøyus brand strives to achieve a tone of "premium accessibility" and simultaneously sell a high-quality product while welcoming everyone to the party. My challenge as a designer was to explore the existing Jøyus brand and expand it into new areas.
Jøyus Non-Alcoholic Wines creates award-winning, alcohol-removed wine. The Jøyus brand strives to achieve a tone of "premium accessibility" and simultaneously sell a high-quality product while welcoming everyone to the party. My challenge as a designer was to explore the existing Jøyus brand and expand it into new areas.
Solution:
On the spectrum of brand expression, Jøyus social media leans towards a more accessible tone. While there are many non-alcoholic beverage options on the marketplace, Jøyus is one of the few that are sober-owned. Because of this, a key part of their mission is to help people on their sober journey. Social media channels are the main spaces where this happens, alongside other goals of promoting products, sharing press accolades, and educational campaigns. To communicate these different messages while also creating a welcoming sense of community, the brand expression in the social media space is more vibrant and playful.
On the spectrum of brand expression, Jøyus social media leans towards a more accessible tone. While there are many non-alcoholic beverage options on the marketplace, Jøyus is one of the few that are sober-owned. Because of this, a key part of their mission is to help people on their sober journey. Social media channels are the main spaces where this happens, alongside other goals of promoting products, sharing press accolades, and educational campaigns. To communicate these different messages while also creating a welcoming sense of community, the brand expression in the social media space is more vibrant and playful.
One of Jøyus' major distribution advancements came when they made their products available on Amazon. I was tasked with developing the layout and visual design of the Amazon storefront, individual product pages, and additional enhanced Amazon content. This was an opportunity to stand out from other competitors by creating a more elevated online presence within the Amazon marketplace.
Tools: Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
Client: Jøyus Non-Alcoholic Wine
Social Media Graphics
Social Media Carousels and Campaigns
Instagram graphics exploring different ways to express the brand voice. From text-only compositions to combining graphic elements, images, and collaborator logos, social media graphics tends towards a more playful tone than printed materials and packaging.
Instagram graphics exploring different ways to express the brand voice. From text-only compositions to combining graphic elements, images, and collaborator logos, social media graphics tends towards a more playful tone than printed materials and packaging.
Instagram Highlight Icons
A new set of icons for the Jøyus Instagram page.
A new set of icons for the Jøyus Instagram page.
Amazon Storefront
Launching an Amazon Storefront
The goal of the Jøyus Amazon storefront is to share the brand story and provide a branded shopping experience. Working within the constraints of Amazon's Seller Central building platform, the layout needed to work equally well on desktop and mobile platforms. It also needed to be easy to update in the future. After the initial storefront launched in early 2024, in a later update, I built pages for each of the individual products to build brand awareness for these award-winning, non-alcoholic wines.
The goal of the Jøyus Amazon storefront is to share the brand story and provide a branded shopping experience. Working within the constraints of Amazon's Seller Central building platform, the layout needed to work equally well on desktop and mobile platforms. It also needed to be easy to update in the future. After the initial storefront launched in early 2024, in a later update, I built pages for each of the individual products to build brand awareness for these award-winning, non-alcoholic wines.
